Helping Ecommerce Founders & their teams build a content engine that feeds Meta, without burning out you or your team.

Meta rewards quality content at volume, consistently, but building that engine internally risks pulling you in or burning your team out. I embed a system your team runs over 16 weeks. It requires 4-5 hours a month from you, delivers high-performing content consistently and leaves your team more creative and energised for the process.

Feeding Meta sounds simple...

Just give it more content! But without your own content engine, things get hard, really fast.

If this looks familiar...

Always Playing Catchup

You're never ahead - so Meta content goes out half-baked

You're the bottleneck

Founder is too involved in every piece, no time for anything else

Team Burnout

A marketing team running on empty - creativity is replaced by going through the motions

Content Planning Grind (OR) Poor Performing content

Content planning feels like a grind - for you and your team.

Then you're dealing with process problems that won't fix themselves...


Problems that are quietly draining your teams time, energy and enthusiasm for content creation.

Here is a fix.

A simpler way to feed Meta. One that your team runs, you oversee for a few hours a month, and produces content that performs - in ads manager and organically.

This process gives you...

Time Back

Save time by batching planning, ideation and approval processes into a system.

Better Performance

Ads and organic content perform at a higher level, consistently.

A Happier Team

Less stress, no burnout, more creativity. A team that actually wants to make content.

Space to React

When a timely content opportunity lands, you've got the bandwidth to jump on it.

Introducing...

The Horizon 16 Week Content Planning Sprint

Most content strategies focus on what to post. Almost none focus on how your team actually gets it made — week after week, at volume, without the wheels falling off or performance dropping.

I've spent 20 years in content planning strategy across agencies and brands of all sizes.

But my obsession for the last decade has been the bit nobody talks about: helping teams build a system that allows them to go from ideation to creation to publishing, at volume, without losing quality or burning out.


After helping build these engines for some ecommerce brands recently, and it going really well.

I decided to bottle this process into a 16-week sprint. I come in, build the engine with your team, and leave. I'm happy your happy, and you can benefit from the processes into the future without me.

Brands where I have installed this system

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Agencies where I have installed this system

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And taught/lectured content planning strategy for these educational bodies

Here's how it works...

I start by understanding your current strategy - what's working, what isn't, and why. I don't rewrite it. I use it as the foundation.

Then we get into a monthly rhythm that runs for four cycles (16 weeks):

Each cycle consists of three key elements:

Planning Session

I sit with your marketing lead and map out the next month's content: product drops, cultural moments, pillars, platforms, content volume, workload constraints and posting schedule.

Ideation Session

The full marketing team joins, including you. We spend 2.5-3 hours filling every content slot with real creative ideas. I come with 2-3 springboard concepts for each slot so nobody's staring at a blank wall.

Approval Session

Marketing Lead presents back pieces of work to founder for feedback or approval. Batching feedback like this saves founders dozens of hours a month.

After four cycles, the system is locked in. I walk away. Your team keeps it forever.

What you walk away with after 16 weeks.

  • A Content Engine That Runs Without You

    Your team owns the full process — ideation to publishing — with you involved for just 4-5 hours a month.

  • 2-3 Weeks Ahead, Every Month

    No more scrambling. Content is planned, produced, and ready well before it goes live.

  • A Proven Monthly Rhythm

    A repeatable canvas and ideation process your team can run cycle after cycle, long after I'm gone.

  • Content That Performs

    Higher volume, higher quality work built specifically to feed Meta — paid and organic.

  • A Team That Wants To Do It

    Less stress, more creativity. A marketing team that's energised by the process, not drained by it.

Got questions
Everything you're probably wondering.

Testimonials

Content Planning at Scale

Built and mobilised the content operating model for Woolworths

"Mike mobilised our team's operating model and established a clear framework for actionable measurement and reporting in a very short time. He did it in a way that was collaborative, insightful and sustainable."

Natalya Mandelberg Head of Brand & Marketing, Woolworths

Content, Collaboration and Culture

Led content and team culture at TradeMutt

"Working with Mike, I saw what the gold standard of leadership looked like. He was genuinely interested in bringing out the best in his entire team and building a culture as inclusive as what he achieved — he left a lasting impression on everyone he worked with at TradeMutt."

Sasha Tilley Ecommerce Specialist, TradeMutt

Pressure tested

M&C Saatchi

Delivered multiple content strategies under pressure at Woolworths

"Mike delivered on multiple content strategies for multiple briefs in a short space of time, in a fast-moving and challenging environment. He has the experience and ability to traverse from marketing strategy to media strategy to creative ideation and execution — I'd recommend him to anyone wanting a multi-disciplinary digital marketer to help them through tight phases in their marketing strategy."

Stephen Arnold Client, M&C Saatchi (Woolworths Account)

Content and Creative Strategy

Bridging strategy and creative execution

"Mike can develop and execute content plans that actually work. His skills allow him to sit at the intersection of the strategic and creative marketing process — he can independently uncover powerful consumer insights and then personally develop the creative execution to exploit them. Don't be fooled by his casual nature — underneath is a passionate, deliberate and serious thinker."

Matt Kendall Client, One Green Bean

Future Proofing

Always has a finger on the pulse

"Mike is always at the forefront of understanding what's happening in content marketing and making sure his clients are the first to utilise new opportunities. These skills came in handy for us at Taronga many times."

Jane Bowen Client, Taronga Zoo

Teaching

Youngest accredited lecturer at AdSchool Australia — consistently top rated

"Mike convinced us to let him run a dedicated social media curriculum for AdSchool, and we're extremely happy we did — he consistently gets some of the highest student satisfaction ratings across our entire curriculum. His sessions are relaxed, practical and extremely informative. His understanding of how the fundamentals work totally demystifies a very mystifying space."

Michelle McGrath Course Manager, AdSchool Australia (now Advertising Council Australia)

Hit me up for a chat if you are interested.

Still not sure? This is how much not having a solid content engine in place costs you.
Tap any line to see the maths
Hidden monthly cost
$14,200
per month, conservative estimate for a 7-figure ecom brand
What Horizon costs
$4,000/month for 4 months.
You save $10,200 every one of those months. Then $14,200+/month, every month after that.

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